Jávea is a Valencia town located in Alicante, in the Marina Alta with a population of around 27000 inhabitants and which stands out for the natural beauty of its surroundings. This is what makes it one of the best holiday destination choices on the Costa Blanca.
With respect to the town’s economy, it should be noted that it relies heavily on tourism and is, therefore, a town that is very open to receiving tourists and welcomes them very warmly. Furthermore, there is a lot of local agriculture and livestock farming, which gives the area a certain charm. Finally, it is worth pointing out that the the area also has a strong fishing industry, its own fish market and a strong maritime tradition.
Notwithstanding, as we were saying, tourism is what drives the local economy along with construction, which is trying to adapt to the demands of the tourism sector to ensure that there are enough houses or properties for rent in the summer.
As mentioned above, Jávea is a town with great charm and a personality of its own that is very characteristic. For this reason, it should be borne in mind that you may love it or not like it at all, although most people do love it.
It should be noted that this area is not just beach but there is also a significant mountainous zone crowned by Montgó peak which is more than 750 metres high. Many people believe that the Costa Blanca is just large sandy beaches, but Jávea is much more than this. In fact, Sorolla affirmed that it was one of the best areas in Spain for painting as the landscapes are tremendously inspiring. It is, without doubt, one of the most beautiful places in Spain.
Notwithstanding, if it is a beach holiday you are looking for it, you can find that here at Cala Blanca, La Barraca, Cala Granadella and Cala Ambolo to name but a few and none of these are difficult to get to.
The historic town centre is very pretty, in a medieval style with cobbled streets and (small) stone houses, with a very typical Mediterranean atmosphere. The San Bartolomé Fortress-Church, despite actually being a church, is a fortress on the outside, which is a very curious combination and worth a look.
Cala Blanca is one of the town’s best coves, being formed by two adjacent coves of rock and shingle. They are very easy to reach and you will be there in a moment.
La Barraca is another shingle beach and has views of a beautiful island. It is one of the best places to go diving and very easy to get to from the Cruz del Portixol Mirador (vantage point). However, if you do not fancy a walk, you can also get there by car.
Cala de Granadella has turquoise waters and is very good for underwater activities. It is one of the locals’ favourite coves and it is they who best know the area. This said, being easy to get to and one of the best, it does tend to get a bit crowded.
Cala Ambolo is the best in Jávea, above all for the colour of its waters, which is spectacular, it does not usually get too crowded, making it ideal for lying down and enjoying the sea breeze.
With respect to festivals, there are many to choose from, such as St. Anthony, Carnaval (which is very new but very curious), Easter, which corresponds to the passion and death of Jesus and the Festival of San Vicente Ferrer, who is the patron saint of the Valencian Community. The ascent of the Nazarene Jesus (who is the patron of Jávea and lends his name to the town’s main festival) is renowned locally and so also highly recommended.
The Bonfires of St. John and the Moors and Christians festival are also traditions. The most curious of all is the living chess, a children’s performance held in Jávea port.